Q:        What does a Publicist (PR) do for an artist?

A:         Music PR, or public relations for music, is the strategic promotion of a new release, tour, or other music-related news to the public via the media. People who work in PR liaise between labels and/or musicians and the media to try and get album reviews, profiles of the band, reviews of live shows, and so on.

We will work closely alongside your band to develop a plan that will properly and uniquely market your music. Crafting artist biographies, press releases, one-sheets, social media content, etc will set you up with all the needed pieces. Full publicity campaigns will reach out to our strong network of bloggers, curators, and other industry pros to highlight your project and get it the exposure it deserves.

Q:           How does marketing assist an artist?

A:           Marketing spreads your music, grows your fanbase, and advances your career. It can also highlight singles, performances, local events, and is an impactful way to build your brand’s identity and create much-deserved buzz.

Marketing and branding for independent bands is one of the toughest things to accomplish. We’ll collaborate with you to come up with the ideal plan to increase brand awareness, help engage your fans, and promote your shows, and, of course, your music. No formula for success is identical. That is why we want to help you establish and achieve your own goals on your own terms.

Q:           What is music advertising?

A:           Music in advertising refers to music integrated into media advertisements to enhance its success. Music is viewed as an important background feature in advertising because of its wide use and ability to enhance viewer arousal and affect.

Q:        What are the different types of advertising?

A:         Social media, display, print, broadcast, and outdoor advertising.

Q:           What is a treatment?

A:           A treatment outlines your vision for a project (video or commercial).

Q:           What is a Press Kit or EPK?

A:           A press kit is a collection of materials that used to send to journalists, bookers, and other industry professionals when you want to get a gig, press coverage, or deal.